Mark Lesselroth, president and CEO of BioPortUSA has been invited by the organizers of the Medica Program Committee to talk about how to successfully enter the U.S. Healthcare Market. With the ongoing challenges facing European companies who are trying to receive MDR approval, many of them are looking at the United States as a means of growing their business, let alone staying in business. Mark will focus on what an international medtech company needs to focus on in an effort to successfully commercialize their technology in the U.S.A.
Topics that will be discussed include: Conducting a Market Landscape, understanding the regulatory and reimbursement pathway, how to position their brand in the marketplace to gain interest, trial and ultimately acceptance of a product and knowing how to best sell to a U.S. Healthcare Provider.
We invite all those interested to Hall 9, Booth D10 on November 13th at 14:30 CET.
With over 4,500 exhibitors from 66 countries and more than 81,000 visitors from all over the world, MEDICA in Düsseldorf is one of the largest medical B2B trade fairs in the world. A wide range of innovative products and services from the fields of medical imaging, laboratory technology, diagnostics, health IT, mobile health as well as physiotherapy/orthopaedic technology and medical consumables are presented here. The extensive programme of first-class forums, conferences and special shows provides opportunities for interesting presentations and discussions with experts and politicians and also includes pitches of new products and award ceremonies.
The industry portal MEDICA.de is the leading international information platform for bringing together producers, specialist dealers, researchers and users from the medical technology industry. The B2B portal is constantly updated and offers high-quality content every day in its five spheres of MEDICA that reflect the latest trends and developments in the medical world. Targeted search functions enable exhibitors and visitors to the trade fair and interested parties to quickly and easily find the information that is relevant to them and stay up to date.