Mark Lesselroth, CEO of BioPortUSA was recently interviewed by the German Trade Publication medizin & technik on market entry into Canada. In the article, Lesselroth says: If you want to sell medical products in Canada, you must not rely solely on an innovative product: You also have to support the sales partner - and marketing plays an important role, says Mark Lesselroth. The President and CEO of Bioport USA knows the North American market for medical devices. The interview was conducted by journalist Bettina Gonser and published in September for the web magazine.
With a circulation of approximately 10,000 readers, medizin & technik reveals the most interesting sides of the medical equipment and technology industry, making tangible our fascination with technology arising in the service of people and their health.
See the full article on the medizin & technik website (German)