Mark Lesselroth, CEO of BioPortUSA was recently interviewed by Katharina Kort, the Washington D.C. Bureau Chief for the Handelsblatt, Germany’s most prestigious business newspaper. A few prominent examples in recent years have shown how difficult the US market can be for German companies: Sometimes the choice of location and product is not right, as is the case with the retailer Lidl , which has problems convincing Americans of its stores. Sometimes the legal risks are much higher than expected, as Bayer found out with Monsanto. And cultural differences are often underestimated, as the failed Daimler- Chrysler merger showed many years ago.[...]
